Happiness

An active essence that contains :
- a patented Happiness accord previously tested and known to activate the brain’s reward pathway, helping to enhance an inner feeling of happiness

- Apply your Eau de Parfum liberally. While it settles, select the mood-enhancing Lifeboost according to the emotional desire you’re feeling at that very moment.

- Spray your Lifeboost as you would a perfume, finishing with a spray on each palm. Press your palms together to warm and awaken the Lifeboost molecules, then inhale in three long, deep breaths to fully experience its sensorial active ingredients.

- You can apply different Lifeboosts over the hours as your needs shift and change; they have all been carefully composed by our expert perfumers to harmonize with each other and with each Eau de Parfum.

An active essence that contains the Happiness Accord previously tested and known to activate the brain’s reward pathway, helping to enhance an inner feeling of happiness.
Using the fMRI technique, which measures brain activity by detecting changes in blood flow, the Happiness Accord triggered brain areas consistent with reward (dopaminergic) pathway activation.
86.9% natural origin.

The Scientific publications and the patent about the method for measuring the happiness accord:

- Iannilli E, Sorokowska A, Zhigang Z, Hähner A, Warr J, Hummel T. Source localization of event-related brain activity elicited by food and nonfood odors. Neuroscience. 2015 Mar 19;289:99-105. Epub 2015 Jan 13.
- Frasnelli J, Hummel C, Bojanowski V,Warr J, Gerber J, Hummel T. Food-Related Odors and the Reward Circuit: Functional MRI. Chem. Percept. (2015) 8: 192.
- Agnieszka Sorokowska, Katherina Schoen, Cornelia Hummel, Pengfei Han, Jonathan Warr and Thomas Hummel, Food-Related Odors Activate Dopaminergic Brain Areas; Front Hum Neurosci. 2017; 11: 625.
- Thomas Hummel, Therese Fark, Daniel Baum, Jonathan Warr, Cornelia B. Hummel and Valentin A. Schriever, The Rewarding Effect of Pictures with Positive Emotional Connotation upon Perception and Processing of Pleasant Odors—An fMRI Study, Front Neuroanat. 2017 Mar 21;11:19
- JF Warr - US Patent App. 13/403,612, 2012 - US20120220857A1 - Method for measuring the emotional response to olfactive stimuli; EP2492705A1, fMRI method to identify olfactive stimuli of the dopaminergic reward system