The Concept

The first generation of active wellness fragrances driven by neuroscience

Edeniste has brought together the highest level of experts in the world of olfaction and neuroscience, to create a new category in perfumery: Active wellbeing fine fragrances combined with their innovative Lifeboost® active essences that have been tested physiologically and proven to improve emotional wellbeing.

Edeniste, together with some of the world’s leading neuroscientists at the cutting edge of olfactory research, has singled out olfactive molecules that have a proven impact on an individual’s olfactory pathways and limbic system; using various scientific methodologies including fMRI, EEG Analysis, Biosensors test, Saliva test.

Now for the first time in fine fragrance, Edeniste has fused these molecules that are supported with 35+ years of research, with world-renowned perfumers and the Japanese fragrance house Takasago to create this stunning collection of Eau de Parfums and exclusive active essences called the “Lifeboost®”: previewing exclusively at Harrods.

The Background

Edeniste is responding to the needs of an era:

Research has shown that stress has emerged as one of the leading wellbeing issues globally right now; there is an urgent need for people to actively reduce the stress in their lives. Consumers are looking at making holistic wellbeing choices more than ever.

Medical research also shows that fragrance is being used to enhance emotional comfort; but never before has this concept been supported and explored by fine fragrance in partnership with cutting edge olfactory neuroscience. Nearly all industries have evolved, yet modern perfumery has remained largely unchanged. Until now by Edeniste.

edeniste presents a revolutionary development in luxury perfume: a collection of 'scents of wellbeing' scientifically proven to enhance mood that is an individualised response to the emotional needs of people.

In an age of converging environmental pressures, a mental health crisis and lifestyle-related non-communicable diseases, consumers are seeking to improve their everyday life. The urgency to nurture our immune systems by mitigating stress and boosting health, further emphasised by the pandemic, is turning to both science and nature for solutions with proven benefits.

Consumer desires are shifting from material indulgences to functional products that address emotional needs. It is a paradigm shift from ‘we’ consumers to the ‘me’ consumer who wants to be empowered through a connection to their inner world and the one around them in their own way. Even before the pandemic, our understanding of “beauty” expanded to become more inclusive and holistic, associated not just with outward appearance, but with the inner glow that comes from a sense of wellbeing that draws on self-care and authentic self-expression.

A reconnection to nature and self are becoming central to the relevance of products and services. People expectations are equally extending to transparent commercial practice across the whole supply line: ‘good for me, good for the planet’ is the foundational equation of sustainability.

The most desirable products in our saturated global consumer market are therefore immersive and transformative experiences such as Edeniste, which connect to individualised consumer needs and values.