Edeniste: The pioneering fragrance house behind mood-boosting scents

In a world where luxury fragrance is often synonymous with heritage, Edeniste has emerged as the breakthrough brand redefining what fine perfumery can be. Launched exclusively at Harrods and already recognized by Vogue Business as a leader in innovation, Edeniste is far more than a beautiful bottle. It is the first fragrance house to blend high perfumery with neuroscience, crafting scents designed not only to smell exquisite, but to enhance emotional wellbeing.

When science meets scent

At the heart of Edeniste lies a revolutionary idea: olfactive wellness. The brand partnered with neuroscientists and emotional researchers to develop Active Wellbeing Molecules™, tailored to support different moods, from energy to serenity.

But the innovation doesn’t stop there.

Edeniste also created LifeBOOST, a collection of scientifically designed mood-boosting accords that can be worn alone or layered with the core eau de parfums. These non-intrusive, uplifting scent enhancers are a new kind of emotional toolkit, letting you build your fragrance wardrobe around how you want to feel.

Functional Fragrances created by masters

Edeniste’s full collection was co-created by visionary founder Audrey Semeraro and master perfumer Aurélien Guichard, known for his work with Gucci, Narciso Rodriguez, and his own house, Matière Première.

The house also brought on talents like:

• Jérôme Di Marino, who created two modern compositions with depth and clarity ;
• Claire Liegent, the nose behind Oud Ghazal, which won the 2025 Fragrance Foundation Innovation Award, the industry’s equivalent of an Oscar

Edeniste’s twofold innovation

Driven by a unique fusion of perfumery and neuroscience, Edeniste introduces a groundbreaking approach to scent with a dual innovation that sets it apart in the world of fine fragrance:

• Active Wellbeing Molecules™, developed with neuroscientists to support emotions
• LifeBOOST™, a mood-enhancing range that can be layered with the core perfumes for a tailored emotional boost

Edeniste featured in Vogue Business

Edeniste represents the future of functional fragrance : a fusion of emotion, intention, and olfactive sophistication.

“Edeniste’s Lifeboost range is intended to incite a cognitive response, like peaceful sleep or relaxation. The next generation of fragrances are capitalising on an increased appetite for wellness, as customers look to get more out of their everyday products.”

Vogue Business, Why fragrance is getting the wellness treatment, July 29, 2025

Whether you’re seeking serenity, vitality, sensuality, or comfort, Edeniste lets you choose your scent the way you choose your mindset.

What makes Edeniste stand out?

• Emotionally intelligent functional fragrances backed by neuroscience
• A-lister perfumers crafting the full line, not just one-off collaborations
• Launched at Harrods from day one, a rarity in luxury retail
• Breakthrough status confirmed by Vogue Business, fragrance insiders, and awards

The brand’s mission is clear: to create perfumes that uplift, soothe, energize, and emotionally support the wearer, without compromising on olfactive beauty.

Edeniste is for a new kind of fragrance lover: one who values experience as much as elegance, and who believes that scent can be both beautiful and meaningful.

Whether you’re drawn to the luminous joy of Rose Délice, the enveloping richness of Oud Ghazal, or the tailored support of LifeBOOST™ mood enhancers, Edeniste invites you to feel as much as you smell: with intention, beauty, and emotion.

Read more press articles on functional fragrances by Edeniste