Edeniste perfume : Oud Ghazal wins innovation award
We are proud to announce that Edeniste has been awarded the Innovation Award at the 2025 Fragrance Foundation Awards for Oud Ghazal, recognising our groundbreaking contribution to the future of perfumery. This prestigious honour celebrates Edeniste’s unique fusion of science and scent, and our commitment to creating fragrances that actively support emotional wellbeing.
Why is Oud Ghazal an award-winning innovation in mood-boosting fragrance
This unique oud scent isn’t just a delight for the senses, it’s a scientifically proven mood-enhancer. Oud Ghazal has been shown to help reduce cortisol levels, the hormone linked to stress. In other words, it helps your body feel more relaxed.
The calming effect of Oud Ghazal was tested using saliva biomarkers, one of several advanced methods Edeniste use to study how our fragrances impact mood.
At Edeniste, all our mood-boosters are backed by science. We combine different technologies (functional MRI (fMRI), EEG, bio-sensors and saliva tests) to measure exactly how each fragrance influences your state of mind. Whether you need to feel more energised, more confident, or simply more at peace, there’s a Lifeboost that can support your emotional wellbeing.
About the Fragrance Foundation Awards
Often referred to as the “Oscars of the fragrance world,” the Fragrance Foundation Awards have honoured excellence in the perfume industry since 1973. From artistry and design to marketing and innovation, the awards shine a light on the most exceptional achievements across the fragrance landscape.
Winning in the Innovation category is a true mark of forward-thinking vision, highlighting brands that push the boundaries of traditional perfumery to offer something entirely new.
Why Edeniste perfume is recognised for innovation
Edeniste stood out for its pioneering approach to emotional wellbeing through fragrance. Our collection of Lifeboosts and Eaux de parfum actives have been crafted in collaboration with neuroscientists and olfactory experts. Each fragrance is formulated not only to smell beautiful but also to trigger specific emotional benefits, from energy and focus to calm and confidence. Oud Ghazal is innovative because it is the first oud scent to reduce stress.
This scientific approach to fine fragrance is a first in the industry, creating a new category of functional luxury perfume that nurtures both body and mind.
“Edeniste is shaping this trend by offering fragrances that are both luxurious and emotionally transformative, blending cutting-edge science with timeless artistry.”
Audrey Semeraro, founder of Edeniste in an interview for The Sybarite.
How Edeniste takes part in the future of fragrance
The recognition from the Fragrance Foundation confirms what our customers want: fragrance that can do more than smell good. In an era where wellness and self-connection are more important than ever, Edeniste represents a new movement in perfumery: one that’s rooted in neuroscience, powered by nature, and crafted with elegance.
As the first brand to seamlessly combine scientific research with haute parfumerie, Edeniste is proud to lead this transformation in how we experience scent.
Discover Edeniste perfumes now
Whether you’re drawn to scents that energise, soothe, or inspire, Edeniste offers a fragrance to boost your mood and enhance your wellbeing. Not sure which fragrance is right for you?
Explore our collection and experience the power of perfumery backed up by neuroscience.
FAQ about Edeniste fragrances
What is the Fragrance Foundation Innovation Award?
This award recognises brands that introduce new ideas, technologies, or categories into the world of fragrance. It celebrates creativity, science, and forward-thinking.
What makes Edeniste innovative?
Edeniste is the first perfume house to combine neuroscience with perfumery, offering fragrances enhanced with Lifeboost® actives to support emotional wellbeing.
Where can I try Edeniste fragrances?
Edeniste fragrances are available online and at selected retailers.
Winning the UK Fragance Foundation 2025 Innovation Award with Oud Ghazal is a milestone for Edeniste and just the beginning. We remain dedicated to transforming the fragrance experience, creating perfumes that are not only beautifully crafted but truly meaningful.
Thank you to the Fragrance Foundation, to our scientific and creative partners, and to our community who continue to believe in a more conscious, caring approach to scent.