Earth Day 2024 : our commitment

Edeniste perfumes celebrating earth day

How does Edeniste commit to Earth Day ?

Manufacturing fragrances requires the use of raw materials derived from living organisms. We believe we have a crucial role to play in preserving biodiversity, particularly through sustainable management of natural resources. That is why Edeniste has chosen to support 1% for the Planet on Earth Day 2024 with the following 3 main actions :

1. Donating an extra £1 for each purchase on Earth Day 2024

On April 22nd worldwide, Earth Day reminds us how important it is to demonstrate support for environmental protection. First celebrated in 1970, it now implies more than 193 countries. Safeguarding the planet for future generations is a priority.

Millions of people all around the world take part in events to demonstrate their commitment to environmental issues. We believe everyone has a role to play in preserving the planet and building a more sustainable future.

That is why each year Edeniste donate 1% of its gross revenue to sustainability organisations, 1% for the Planet. In addition to that promise, on April 22nd, Edeniste commits to donating £1 of every purchase to 1% for the Planet to help organisations fight for climate change and take action.

Edeniste perfumes and its commitment for earth day

2. Using Organic & Ethical ingredients

Edeniste fragrances are crafted with the finest essences and ingredients sourced from natural and renewable resources, comprising up to 98% of natural-origin ingredients, including plant-derived beet alcohol. Edeniste prioritises organic ingredients to safeguard biodiversity and sources ethical ingredients that support local communities worldwide.

The decision was made not to exclusively use 100% natural fragrances, as “natural” isn't always the most environmentally friendly option. Sourcing natural ingredients from distant locations can leave a significant carbon footprint, and the extraction process often contributes to soil erosion and deforestation. Therefore, synthetic alternatives can sometimes offer a more ecologically sound solution.

Edeniste perfumes are produced in France, and its packaging materials such as outer boxes, inner cartons, and other items like bags, are crafted from FSC certified paper sourced from responsibly managed forests, with 40% of the paper being recycled. The glass bottles are also recyclable. We optimise water, CO2, and waste consumption to minimise our environmental footprint, aiming for a net zero impact.

Edeniste is very proud to support 1% For The Planet.

Edeniste bottle of perfume indicating fields of action for earth day

3. Protecting Biodiversity

Edeniste has the potential to propel the rest of the industry forward and exert a positive influence on consumption norms. This responsibility necessitates a dedicated focus on the brand's values: "feel good, do good," which also encompasses inclusivity and diversity. With Edeniste, we are dedicated to advancing our commitments and take pride in supporting 1% for the Planet.

At Edeniste, sustainable officer Marie-Cassandre Bultheel, has helped connect the consumer and the planet with concrete field actions like reforestation or encouraging acts of caring. We feel there is a need to reconnect with our natural urge to cultivate caring, which naturally improves wellness. It takes full part in sustainable development, because our emotional brain plays a considerable role in decision-making, and therefore our choices as consumers.

The world of perfumery, much like cosmetics, embodies luxury and aesthetics. Perfumes help us feel better and enhance our wellbeing. Nowadays, consumers are more aware of what they buy. We believe our customers have a real influence on the company's development capital. Our economic capital is based on biodiversity protection. Turning to organic and fair trade is a necessity.

The quality of plants is always better when they grow in their natural environment. That's why the entire ecosystem must be considered. Local communities must be involved in preserving the flora. As part of a fairer trade, offering them employment opportunities encourages them to preserve biodiversity.

Aurélien Guichard and Jérôme di Marino have crafted Edeniste Wellbeing Lifeboost with the will to use ingredients that have proven mood-boosting effects.

Take a chance to discover the refreshing and spicy green floral booster :

Wellbeing is good for you and for the planet.

Edeniste Wellbeing lifeboost fragrance